Nowadays, many people are using Google on their mobile devices. It is not surprising since the number of mobile phone users worldwide has increased to 4.88 billion people. Because of this, you can expect more people to discover your business on Google while using mobile phones.
Google has already made it clear that your website must be mobile-friendly. If not, your website may not attract enough visitors as you would have expected. What should you do if your website is not well-optimised for mobile devices?
The answer is mobile SEO
Mobile SEO is a digital marketing strategy that focuses on optimising websites for mobile devices, including smartphones and tablets. This tried-and-tested approach to SEO in Singapore can help you provide mobile users with an exceptional web experience whenever they visit your website.
Also, having a mobile-friendly website can improve your SEO rankings, thanks to Google’s mobile-first indexing strategy that lets Google prioritise mobile versions of websites.
However, you may encounter a few challenges when it comes to mobile SEO. Optimising your website for mobile could be challenging, especially for newcomers in the digital marketing industry.Whether you plan to outsource your SEO services or do everything in-house, you must be careful when optimising your website. Here are some of the most common mobile SEO mistakes that you should avoid.
THE MOST COMMON MOBILE SEO MISTAKES
1. NOT USING RESPONSIVE WEB DESIGN
Mobile devices come in many different shapes and sizes. From mobile phones to tablets, each one uses an aspect ratio based on the device’s variation. For that reason, you have to ensure your website performs well on all types of mobile devices.
The good news is that you can use responsive web design for your website to make it render smoothly on mobile devices. Regardless of the size and shape, responsive web design will ensure your website will fit into any mobile device perfectly.
However, there is one problem with responsive web design:
Some people forget to use it for their website, while others neglect the importance of responsive web design completely. Avoid this mistake at all costs, and remember to implement responsive design for your website.
With responsive web design, your website content will appear clearly on any mobile device. Most importantly, it can boost your SEO rankings. Combine responsive web design with efficient SEO services in Singapore to improve your web visibility even further.
2. IGNORING 404 ERRORS
A 404 error is one of the most frustrating problems for any mobile user. Imagine waiting for a web page to load, only for it not to exist.
While this issue can happen to desktop users, a 404 error is also commonplace on mobile devices. This problem usually appears if a mobile user types the wrong URL. But it can also occur if the web page does not exist.
If your website has too many broken links, your site’s SEO could be affected. Make sure your website is free from broken links so you can prevent any 404 error from appearing.
3. NOT OPTIMISING YOUR WEBSITE FOR LOCAL SEARCH
Local SEO and mobile SEO go hand in hand like peanut butter and jelly. The two types of SEO services are perfect for each other in many ways.
For instance, more and more people are searching for nearby businesses on their mobile phones. Because of this, you should optimise your website with local SEO. Doing so will make your website appear more on local search results, allowing you to attract potential customers.
Local SEO is similar to organic SEO. Both SEO services share the same goal of boosting rankings and improving web visibility. The difference is that local SEO is for enhancing your online presence locally. Combine this strategy with mobile SEO, and you can provide mobile users with an even better web experience.
Also, with local SEO, your business location can show up on Google Maps whenever someone searches for it on Google. Try adding some mobile ad extensions, such as contact buttons and sitelink extensions, to let mobile users learn more about your business.
4. NOT IMPROVING YOUR WEBSITE SPEED
Mobile users want one thing above all else: fast loading times. If your website takes too long to load, expect your visitors to leave almost immediately. By neglecting your website’s loading speed, you may lose a big chunk of your target audience.
Improve your website speed to earn your customers’ trust and give first-time visitors a good impression of your business. In doing so, visitors can have a pleasant experience exploring your website without any interference. Website speed is also an SEO ranking factor, so monitor your site’s performance to see if it needs some improvement.
A two-second delay can affect the user experience significantly. Fortunately, there are several ways to improve your website speed:
- Optimise and compress your images
- Remove unnecessary plugins
- Use responsive web design
- Install Accelerated Mobile Pages (AMP)
- Enable caching
- Clean your database
- Reduce redirects
People are becoming more intolerable to slow loading times, so make it a priority to improve your website speed. Check on your website from time to time and speed up its performance whenever possible. In the end, improving your website speed can boost your SEO rankings in Singapore, so check on your site’s performance regularly.
5. USING IRRELEVANT LINKS
Irrelevant cross-linking is a common mistake many people experience when using mobile and desktop versions of their website. It starts by using mobile links for desktop versions of a website, thus redirecting mobile users to the wrong web page.
To avoid this problem, you can use responsive web design. Doing so will eliminate the need for cross-linking, as well as letting your website render perfectly on any mobile device. You can also try to change all of the target links to make sure each one redirects the user to the correct web page, but it might be time-consuming.
Mobile SEO services in Singapore are essential for boosting your SEO rankings. Plus, considering a large number of mobile users these days, you have to ensure your website is mobile-friendly to attract more visitors.
If you want to find out if your website is mobile-friendly, check out this website. Google can run a mobile test on your website to determine its performance on mobile devices.