The best way to obtain numerous customers to your eCommerce store is by obtaining higher traffic. However, the difficulty of the task makes several eCommerce owners step back. Now that you are here, you do not need to worry about the “hows” of generating organic traffic. This article will provide you with 9 eCommerce Search Engine Optimization tips that will help you boost traffic. So, what are we waiting for? Let’s get started!
#1: Try to keep your content as original as possible.
The lesser the duplicacy of your content, the higher the chances of being ranked higher. Although it may be challenging to avoid copying content due to the number of product pages and descriptions, you can audit the categories and write unique product descriptions.
#2: Use internal links for your pages, categories, and products.
When you utilize internal linking for your blog pages, categories, and products, you transfer link equity to that particular page. Therefore, the more the number of internal links pointing toward certain pages or products, the higher the chances of Google prioritizing the page.
#3: Begin blogging for the online store.
Blogging can be greatly useful in obtaining higher traffic to the online store. For example, your blog might rank in various keywords related to your products and thus, aid you in bringing potential customers.
#4: Optimize the eCommerce store for mobile users.
In 2019, Google stated that it would use a mobile device crawler for websites to scan their mobile version, weigh their performance against competitors, and rank them on these grounds. So to obtain higher traffic, you must first consider optimizing your eCommerce store for mobile devices.
#5: Enhance page loading speed.
Page loading speed contributes significantly to the ranking of pages on Google, so you must ensure that your page takes the least possible time to load. This can be done by various methods, such as reducing the sizes of image files.
#6: Enhance the structure and navigation of the website.
According to several providers of eCommerce SEO services, a user spends about 10-20 seconds on a website before deciding to leave. So if your website is easy to navigate and has organized categories, the users will be drawn to your website.
#7: Make the experience of the product page enjoyable.
By enhancing the product page and making it more enjoyable for users, you can increase the chances of ranking. When you opt for eCommerce SEO services, you will find out that the providers are focused on adding images of various sizes and colours to boost SEO.
#8: Optimize the listings and website for keywords.
Make a keyword plan that attracts visitors to your site and turns them into customers. The major idea is to think about what potential customers would search for so that they end up buying your products and services. Do not forget keyword intent.
#9: Secure your store with HTTPS
With every purchase, you tend to gather customers’ personal information, so it is crucial to ensure that the data are safe and encrypted. Thus, it is suggested to use HTTPS. Surprisingly, Google uses it as a method of ranking as well.