Have you ever noticed that when it comes to impulsive buying for a certain product, we have a preferred brand that will pop into our mind? For instance, you might be craving a cup of coffee in the morning and you naturally head to Starbucks on your way to work. Ever wonder why out of all the coffee shops, the first thing that comes to your mind is Starbucks? Apart from the possibility that you really love the coffee they serve, there could be other reasons. One of the reasons is what we call “brand awareness”. In digital marketing, this is of utmost importance when crafting campaigns and today, we will share with you why. Read through this article to understand brand awareness better.

What is Brand Awareness?

In marketing, campaigns are crafted following a funnel-like structure and on the topmost part of this funnel is “awareness”. Awareness refers to your consumer’s ability to recognize your product, service or brand among a given market. To plan a good marketing strategy, it is crucial to understand “awareness” as a start of the consumer’s purchase journey which you will learn more about in this video:

This video will help you understand the role of awareness in attracting your customers’ interest in buying your product or service as well as achieving brand loyalty. Moreover, it will give you insights into what is called “brand awareness”.

According to Sendpulse, brand awareness refers to the way potential customers are able to recognize a product or service by its brand name. This can also refer to one of the stages in the customer purchase journey that is common to both traditional and digital marketing. Brand awareness is a very important strategy that is proven to pave the way for customer purchase and loyalty.

Brand awareness could include identifying your logo, recognizing a tagline, or recognizing a promotional message. It also entails communicating the values and beliefs of a company. When your brand is the talk in town (for a good cause, ideally), you are one step closer to achieving success in your brand awareness campaign.

While brand awareness is a good start to drive sales, there is a lot of “awareness” that your consumers need to acquire to cement your place in the market, or in the case of digital marketing, the online market. Aside from brand awareness, every digital marketing campaign you initiate must promote awareness to any of the following:

• Message
• Program
• Promotions
• Sale Day
• Event

It is important to note that even though recognizing your brand is crucial, there are more ways than one wherein your customers or clients will be able to remember your products or services and as an after effect, they will be able to recognize your brand. For instance, McDonald’s annual event that is in line with the “National Breakfast Day” promotes two things, the company’s support for national breakfast day which is a message (1) and their breakfast menu which is a product (2). While the company doesn’t directly promote their brand, many people end up remembering McDonald’s when “breakfast” or “national breakfast day” is mentioned. Hence, in all aspects of marketing, be it above-the-line, below-the-line, through-the-line or digital marketing, focusing on your consumers’ awareness in your strategies will definitely pay off. 

Benefits of a Good Brand Awareness Campaign

While we cannot emphasize enough how crucial it is to have a good brand awareness campaign for your business, there are several benefits you can gain from such. These benefits will make you realize why you need to consult a reputable digital marketing company in Singapore to craft the right campaign for you.

• It keeps your brand on top of the minds of your customers.

The first and foremost benefit of investing in digital marketing services to improve brand awareness is that your brand will be remembered. When your brand is easily recognized by your customers, your business will be their go-to when they need your products or services. Even on seasonal digital marketing campaigns, the effect of good brand awareness can be felt. This is the reason why when the holiday season approaches, you can see a lot of ads on Youtube and other social media platforms about Christmas hams. Most likely, you are going to buy from that one brand you recall based on the ads. When it comes to everyday essentials, the food delivery service we often see from social media advertisements is often our go-to, not bothering about checking other services. Because why not? We are hungry and we need the food delivered immediately. Why would we bother checking reviews at that very moment? This is how powerful brand awareness could become. 

• It can increase or drive sales.

The goal of every digital marketing company in the brand awareness campaigns is to drive sales. Even when we are executing brand awareness campaigns, the end goal is still to increase the sales of the company. This is achievable with well-thought-out digital marketing strategies and SEO services.

• It promotes brand loyalty.

Many of the brand loyalists started out with recognizing the brand. With continuous exposure to the brand or the brand’s message, brand loyalty is achieved. In most cases, we often forget to look at other brands once we get too attached to a specific brand. What started out as curiosity from the ads we saw in between YouTube videos became a brand we introduce to our friends and families. This is why it is crucial to get your brand across to your potential long-term customers.

• It improves your brand equity.

Brand equity refers to the worth of your brand in the global market. This is the price you will gain should you decide to sell your brand. Sometimes, this price is not necessarily the actual worth of your brand. Most of the time, brand equity is influenced by the brand’s popularity.

• It enhances word of mouth marketing.

Word of mouth marketing is something that we carry along into digital marketing. When we once talked about a certain brand among our neighbours, we are sharing our fave brands today with our online friends. Some even promote them on their vlogs. This helps with the credibility of your brand.

Conclusion

Since digital marketing is the key to today’s market competition, it is only fitting that you focus on this area if you want to achieve customer’s awareness for your brand, product, service or initiative. Getting the help of a good digital marketing agency will do wonders with regard to that endeavour as this group of professionals know the nooks and crannies of the online market.

Raise brand awareness with help from a top digital marketing agency in Singapore. Contact OOm at 6391-0930 so we can assist you from the initial step of the customer’s purchase journey and every step after that.

Keywords are terms and phrases that people commonly type into search engines to find valuable information. By using keywords relevant to your website, you can reach out to people who are interested in your business. Your website could appear on the first page of Google, thus increasing your SEO rankings and number of visitors.

Once you have found the right keywords for your SEO strategy, you can create high-quality content to improve your web visibility. That can be achieved by conducting keyword research.

Keyword research is the first step to having a successful SEO strategy. This method starts by identifying the right keywords for your content, allowing you to get closer to your target audience on search engines like Google and Bing.

But keyword research is not as easy as it looks.

When finding keywords for your SEO and digital marketing strategy in Singapore, you cannot choose any random word. You also have to consider the relevance and value of a keyword for your website. Doing so should help you create quality content to rank higher and ensure your website is visible on search results.

Everything You Need To Know About Keyword Research

What exactly is keyword research?

Keyword research is an integral part of SEO services that specialists and marketers use to increase their website rankings. It focuses on finding and researching search terms that people type into search engines when looking for products, services, or relevant information. You could align your web pages with specific keywords to rank higher on Google.

After doing research, the next step is to create a list of keywords that will impact your SEO strategy in Singapore. You can optimise your content based on the keywords to drive more traffic to your website and provide users with relevant information.

The Importance Of Keyword Research

Besides being the first step of your SEO strategy, keyword research also affects other aspects of SEO. Whether it is link building, copywriting, or local SEO, keyword research encompasses the entire process of SEO. Without it, you might not make any progress to improve your rankings.

Think of it this way: keywords are the foundation of every SEO campaign. When writing blogs for your website, you can insert keywords into your content to improve your pages’ rankings. You could also use keywords for your title tags and meta descriptions to make your pages even more SEO-friendly. 

Most importantly, keyword research gives you a better understanding of your target audience. It lets you know what your customers are looking for whenever they enter keywords into search engines. You can discover the exact terms that your customers use as they search for information on the web.

Understanding The Two Types Of Keywords

When doing keyword research, you will come across two types of keywords: short-tail and long-tail.

Short-tail keywords consist of one to three words. They usually refer to broad topics and get high search traffic. For example, “blue jeans” is a short-tail keyword because it utilises no more than three words and does not dive into specific details.

However, since short-tail keywords are broad and tend to have a high search volume, they are also highly competitive. That means you will usually find it harder to rank higher for short-tail keywords.

Long-tail keywords are more specific and contain more words. While they have lower search traffic, long-tail keywords usually have a higher conversion rate. An example of a long-tail keyword is “dark blue slim jeans in Singapore”. Notice how it is lengthier and more specific compared to short-tail keywords.

Both types of keywords are essential for SEO. While short-tail keywords are vastly competitive, you can still target them to gain as much search traffic as possible. On the other hand, long-tail keywords may be less popular, but you can use them to reach a niche audience and engage with more potential customers.

Either way, when you create a list of short-tail and long-tail keywords, you must use them properly to produce the best results. Insert keywords into your content within the first 100 to 200 words of your article. Subsequently, you can use at least one keyword per paragraph. Most importantly, use keywords naturally throughout your articles to keep readers engaged.

3 Reasons Keyword Research Is Essential For SEO

How exactly does keyword research benefit SEO? Here are some of the reasons why keyword research is essential for SEO.

1. Discover New Topics

When it comes to SEO and copywriting, creating content based on relevant and timely subject matters is crucial. The good news is that keyword research will help you get a sense of direction.

For example, let’s say you want to write blogs about digital marketing. To propose unique and original topics, you can use Google and enter the keyword “digital marketing” to prompt additional suggestions to appear. These suggestions could give you an idea about topics for your blog.

The keywords and suggestions you just found on Google are just some of the things related to digital marketing that most people want to discover. You can create content for SEO based on these very same suggestions. Continue to do more keyword research to present more topics based on your new keywords and findings.

2. Know What Attracts Your Target Audience

Want to learn a little more about your target audience? The solution is simple: do keyword research. You can discover the most frequently used keywords by your target audience.  To do so, you can use a keyword tool to research keywords for your campaign. You can also use Google Trends to find popular keyword phrases. That way, you can know the type of topics and trends that will capture your audience’s attention and interest.

But how does it work?

Part of keyword research for SEO is gaining insight into your target audience’s search queries. You can know what your customers frequently look for whenever they use search engines like Google and Bing. It should give you an overview of their interests and behaviours, allowing you to understand your target audience even more.

3. Improve Your Local Rankings

Most long-tail keywords contain words referring to locations and places, such as cities, regions, and countries. You could use these keywords to your advantage and improve your local rankings.

You can drive both foot and online traffic by using location-specific keywords that can improve your rankings. This strategy is called local SEO, and you can utilise it to attract more customers nearby.

The trick to improving your local rankings is by using local keywords. Look for keywords that pertain to your business address and location. For example, if you sell kitchen appliances in Singapore, then your local keywords could be “kitchen appliances in Singapore” or “kitchen equipment in Singapore”.

In short, all you have to do is use local keywords related to your location, business, and industry so that you can improve your rankings locally. Aside from that, you can claim a Google My Business (GMB) listing so that your website and address can appear on local search results. 

How To Do Keyword Research?

The very foundation of SEO starts with basic keyword research. The right keywords for your SEO can significantly improve your rankings. To achieve this goal, check out this step-by-step guide to keyword research.

Use A Keyword Tool

Finding a keyword is as simple as entering key terms and phrases into Google Search and waiting for suggestions to appear. While this method is easy to do, it is not as effective as using a keyword tool.

One of the most well-known keyword tools is Google Keyword Planner. While Google Keyword Planner is mainly for advertising, you can still use it for SEO.

When using Google Keyword Planner, you can enter any words relevant to your business, industry, product, and services. Doing so should let Google provide you with a list of essential details regarding the results. Google will show you the average number of monthly searches per keyword, along with the level of competition.

If Google Keyword Planner is not your preferred method, then you can try other keyword research tools for SEO, such as:

• Moz Keyword Explorer
• SEMrush
• SEO Power Suite
• Ubersuggest
• SpyFu
• Keyword Surfer

Create A List Of Topics

A simple way to know which keywords are perfect for your SEO strategy is by thinking of topics that could catch your customer’s attention.

For example, imagine that you own an SEO company in Singapore. In that case, you can look for things related to SEO services, such as:

• Search engine marketing (SEM)
• Copywriting
• Content marketing
• Local SEO
• Ecommerce SEO
• Link building
• Digital marketing

These topics are related to SEO, and your target audience is most likely interested in them as well. Because of this, you can create content based on such topics to attract potential customers.

Take note that these topics are not yet your keywords. They merely set up a path that gets you closer to your target keywords and audience.

Consider Keyword Difficulty

Remember a while ago when we discussed short-tail keywords and how they are highly competitive? The reason is that many advertisers and marketers are already using these keywords, thus boosting the competitive nature of short-tail keywords.

It will be more challenging to increase your website’s ranking with SEO strategies if you focus too much on short-tail keywords. That is why you must consider keyword difficulty when researching keywords.

For newly established small businesses, using long-tail keywords is the way to go. They are more specific than short-tail keywords, and you have a higher chance of getting conversions.

The good news is that most keyword tools allow you to detect the level of difficulty per keyword. For competitive keywords, you may have a difficult time ranking higher on the search engine. 

Nonetheless, when choosing a keyword tool for SEO services, it is always advisable to use one that offers the option to evaluate keyword difficulty. It will give you a general representation of how challenging it could be to target a particular keyword. 

Understand Search Intent

When people use search engines, the information that they look for is dependent on their search intent. Search intent refers to the purpose of looking for something online. In the context of SEO, there are 4 types of search intent:

1. Informational Intent

Keywords with informational intent are for search queries that look for general information regarding specific topics, whether it is about news, trends, people, and many more. Examples of informational keywords include:

• How to fix a phone
• Tips for SEO
• Benefits of digital marketing services
• History of Singapore

2. Transactional Intent

To find and purchase a product online, you must use transactional keywords. People who use this type of keyword want to make a purchase. For transactional keywords, the most commonly used terms and phrases include:

• Online delivery
• Where to buy
• Buy online

Furthermore, transactional keywords are not only exclusive to purchases. They can also lead to other actions or conversions, such as signing up for a newsletter, making a phone call, or sending an email.

3. Navigational Intent

Navigational intent refers to the purpose of using keywords to search for a specific website. For instance, if a person wants to visit Nike’s website, they can type “Nike” into Google’s search box. Google will then provide the person with a link to Nike’s website on the search results page.

4. Commercial Intent

Commercial intent is somewhat similar to transactional intent. The difference is that the former is usually for paid advertising. For example, if you manage a digital marketing company in Singapore, you could use Google Ads to bid on keywords like “digital marketing Singapore” or “digital marketing services”. That way, whenever someone enters these keywords into Google’s search engine, your paid ads can appear.

Shown above: a list of commercial keywords on Google Ads. By bidding on these keywords, your paid ads can appear on relevant search results. (Source: AdEspresso)

Understanding search intent is essential for keyword research and usage. You must optimise your web pages based on the different types of search intent so you could provide users with what they are exactly looking for on Google.

How can you optimise your website for SEO and search intent?

Try this method: for product pages, you can optimise them by using transactional and commercial keywords to drive more traffic. Doing so will allow your product pages to become more visible on search results for users with transactional intent.

Another thing you could try is to optimise your homepage for navigational search intent. Use navigational keywords that will get you closer to customers who are looking for your website. This strategy is effective for attracting customers who are already aware of your brand.

Here is an example of how similar keywords can have different variations of search intent:

• White shoes price (Transactional)
• How to clean white shoes (Informational)
• White shoes Nike (Navigational)

In summary, knowing the search intent of your customers is crucial. You must ensure that your web pages contain keywords that match a user’s search intent. Try categorising your list of keywords according to their search intent so you can create informational, navigational, or transactional content based on your customer’s needs.

Do Competitive Keyword Research

Let’s say that you already have a keyword list, complete with high-volume keywords that have better conversion rates and less competition. Does that mean you are ready to use your keywords for SEO and online marketing in Singapore?

Not quite yet.

Before you strategically utilise your keywords for SEO, you should consider how your competitors use keywords as well. Competitive keyword research is a process that lets you understand who your competitors are and how they drive traffic to their websites. It is essential for SEO because it gives you a better understanding of how customers search for other products and services online.

A simple yet effective way to begin your competitive keyword research is by doing a search on Google. Just type keywords related to your business’ industry into Google’s search bar, then wait for the search results to show up. From there, you can click on any of the top-ranking websites. Wander around the website to see how your competitor uses its keywords in comparison to your search query.

Another method of competitive keyword research for SEO is using tools like Moz or SEMrush to identify a competitor’s keywords. You can acquire a list of keywords used by your competitors. By the end of your competitive keyword analysis, you could obtain a list full of organic keywords with a high return on investment (ROI).

For example, check out this image of Moz Keyword Explorer. Notice how you can use the keyword tool to choose a specific website and see what keywords they are targeting. You can even compare competitors with one another. The best part is that you can check your competitors’ highest-ranking keywords, along with their top positions, page authority, and domain authority.

At first, you might decide to target keywords with the most popular search queries. Doing so is a good idea, but you should also consider filtering out highly competitive keywords, especially if many high-authority websites are targeting them. You might have trouble ranking higher for such keywords, so it is better to target keywords with low competition instead.

How To Use Keywords Properly?

After doing proper keyword research, the next step to successful SEO is using keywords for your content. Keywords are one of the most overlooked yet powerful marketing assets. If you utilise them properly, you can drive more traffic to your website, increase your SEO rankings, and attract more potential customers.

Here’s how you can utilise keywords for SEO services.

1. Create SEO-Friendly Content

Content is one of Google’s top-ranking factors. Just by creating high-quality content for your website, your SEO rankings could increase significantly over time.

However, even if your website contains engaging content, your efforts will not impact your SEO rankings if you do not use keywords properly.

When creating content for your website, remember to use keywords naturally. Make sure your keywords are relevant to the information you wish to share. Include a target keyword in the intro as much as possible, too. Target keywords are terms and phrases that most people enter into search engines. Using target keywords is essential for getting your page visible on search results.

Most importantly, avoid keyword stuffing. Do not insert too many keywords into a single sentence or paragraph to the point where it looks unnatural and forced. Aside from negatively affecting your SEO rankings, keyword stuffing will make your content hard to read.

Here’s a brief example of keyword stuffing:

“Our digital marketing services in Singapore are simply the best. If you’re looking for digital marketing services in Singapore, then contact us today. We can provide you with digital marketing services in Singapore that will help your business.”

In this example, you can notice how there are too many keywords in one paragraph. Other than that, the whole paragraph is not well-written. It can discourage your readers from looking through your content further.

2. Use Keywords For Title Tags And Meta Descriptions

Part of technical SEO is using keywords for title tags and meta descriptions. Title tags are the subject of your website that appears on search results, while meta descriptions are the brief captions below the title tags.

Same with creating SEO-friendly content, you can insert keywords into your title tags and meta descriptions to impact your SEO rankings. Focus on matching relevant keywords with suitable title tags and meta descriptions to improve your web visibility.

When writing a title tag, include at least one relevant keyword. The same goes for your meta description. Remember to write a brief caption of your website to let users know what the page is all about.

3. Optimise Your Images

Images are probably the last thing you would expect when it comes to using keywords. However, images get indexed by search engines, so you need to optimise them for SEO by using keywords.

To do so, you can insert relevant keywords into your image’s title, filename, alt text. For the alt text, you can use at least one keyword. Write a caption that describes the image to improve its accessibility and make it easily understandable for search engine crawlers.

Conclusion

With the right set of tools and knowledge, you can improve your SEO rankings significantly over time. Just remember to focus on planning your SEO strategy ahead of time by doing keyword research. Once that is over, you can proceed to create quality content for your target audience to build trust and attract customers.

If you need help with keyword research, try getting in touch with a trusted SEO company in Singapore. Visit this website to contact OOm today.

Since you know that habitual oil changes could be one of the most crucial approaches to extend your vehicle’s life. An SEO audit looks at the mechanical infrastructure of your site, the on-page components and off-page basics to optimize search engine visibility, conversion, and usability. It is necessary to perform an SEO audit regularly for the long-run success of your site’s action. Contact the top-rated SEO services in Cumming for acquiring a better ranking for your site.

SEO audits are a needed and essential element of sustaining your updated SEO tactic. If your site is not optimized accurately for search, you miss out on the important extent of search engine traffic and notice from prospective clients. Read more to know the importance to perform an SEO audit.

Technical SEO components that an audit recognizes:

1. 404 errors, 301 redirects, and 302 redirects

Redirects must be minimal, and 404 errors must be non-existent on your website. Redirects, though nominal, can lead to a slower user experience. 404 errors act as barriers to the users. Do the best to repair such problems to offer a faultless user experience.

2. Website speed

Does your site get open within a few seconds? Google concerns your site loading speed as Google prioritizes UX above all aspects. A speedy website usually means a better user experience. The longer the site loading time, the more likely your viewers would rebound. To advance your SEO strategy, show awareness towards local SEO Atlanta as well.

Reasons why your website needs an SEO audit

1. It can find flaws in your SEO profile

The core benefit of an SEO audit is that it lets you witness the flaws in your plan for ranking at the top. You can sensibly verify whether you have got all the suitable backlinks, keywords, meta-descriptions, and other vital elements in a position to seize the interest of the search engines in one way, and that is by examining your site.

To enhance your website visibility learn how to create Meta Tags & Descriptions for SEO

2. Enhance the performance of the website

No user wants to visit the site, which takes hours to load or consists of broken links. Running an SEO audit would fix any problem which can be slowing your UX factors down.

You can get the most brilliant content, but it is immaterial if your viewers bounced out at 3 seconds. The things which are liable for long load time include server response time, large images, and outmoded JavaScript, CSS, or HTML code. Reach out to the best SEO services in Cumming.

To enhance your website visibility learn how to create Meta Tags & Descriptions for SEO