The new verb “googling” has become a regular part of life and it means using a search engine (not necessarily Google) to find something. One of the best uses of internet searching is connecting those who are looking for the goods and services of a business to those businesses that can meet the demand.
With Google, your customers need not be local to your business. can be from anywhere, as can your competitors. If you seek out only those customers who already know your business or who are local, you are excluding thousands of potential new customers.
Whether they are located near each other or thousands of miles away, Google can make the match. Keep in mind, however, that if Google can bring new customers from all over to your business, it can also bring your competitors from all over to your local customers.
A small, local business can now be a small global business, serving customers anywhere there is an internet connection. How to make the shift from local business to national entrepreneur? Develop an online presence and let Google bring those who want your goods and services to your virtual door. While the goods and services for some businesses must be local and in-person, for many others, the location does not matter at all. Even for local businesses, customers are now googling with “near me” in their search. For example, they might google “roofers near me” and find your local roofing business. The power of the internet is not reserved for international sales.
For the magic of internet search to work, an effective and streamlined website is the first step. Next, it is necessary for your website to be found. This is where the magic happens. To be found by humans, your website should appear in the first few pages of search engine results pages. The closer to page one, the better.
Search Engine Optimization (or SEO) is a reliable method of enabling websites to be found easily in Google searches. Landau Consulting, a New Jersey SEO company which does consulting in internet marketing and SEO services offers this infographic to help your website get found instead of getting lost.