The ahrefs software is paid, but there is no (good) free tool for this functionality. With the Link Intersect tool from ahrefs you can see which sites link to your competitors but not yet to your website. 1-ahrefs If you click on ‘Show link opportunities’ you will see that a number of sites link to your competitors but not yet to your website. There is a good chance that the owners of these websites will want to link your site as well. After all, they were also willing to link to your competitors, your site will be relevant to them too. You can contact this website via e-mail and ask if they also want to include a link to your site. To buy backlinks this is important.
Pitfall when looking at your competitors
Just because your competitors have a link from a particular website does not mean it is a good quality link. A link should always be relevant to your topic / industry.
- It could be that your competitors have a link from an irrelevant website. They may have requested these links in the distant past, back in the days before relevant links became important to Google.
- Suppose you start a webshop in televisions and you see that your competitors have a link on the partner page of a webshop in knitted wool hats. Then don’t bother, you don’t want this link, it will be more bad for your ranking than this link is good for your ranking.
- If your television competitors have a link from a website with television reviews, then of course you would very much like to have a backlink of it, after all, it is relevant to your business.
Create a blog
- This is not a way to get backlinks quickly, but it is a way to get valuable backlinks.
- If you want to be able to get backlinks, websites will need a reason to place a link to your website.
Suppose you have an accounting office, your website shows your rates, photos of the employees and directions. This does not really give other websites cause to place a link to your website. It is not really interesting and there are already ten thousand of these kinds of statistical ‘we have a website because we should’ websites.
By creating a blog you can create the trigger to post a link to your site. You can post articles on your blog that are relevant to your industry. With this you give others reason to place a link to your website.
For example, the accounting office can write a blog article containing X Tips to reduce the tax burden. Websites that focus on entrepreneurs may find this interesting and may see reason to refer to it from their website. And so you can come up with something for every industry.