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Why and When Should You Redesign and Revamp Your Website?

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E-commerce is rising at an exponential speed. Being welcoming of the new tech trends and evolving with the fast-moving world is the only way you can stay in the race. A website is a space where one can shop, gather information and keep up to date with the newest trends. 

A website is where your concept comes to reality, and in a world where everything has shifted digitally on your screens, it becomes absolutely crucial to maintain your website. You should know when it’s time to revamp and redesign your website. Getting it redesigned would require you to take care of certain things ranging from the development process to designing and content inclusion. 

As internet users are increasing rapidly, so is the demand for consuming media and content. If you are based in the UAE, in order to keep up with the rising web design prices in Dubai, you must consider the infinite possibilities that can help your website reach its long-term as well as short-term goals.

Table of Contents

  • CREATING A USER-FRIENDLY WEBSITE FOR BUSINESS GROWTH
  • GOOGLE AND ITS ALGORITHM
  • TIME TO REVAMP
    • 1. Outdated Website
    • 2. Close-cut competitors
  • SEO AND ITS EFFECTS
    • 1. Slow refresh rate
    • 2. Text heaviness
    • 3. Others
  • POOR NAVIGATION
  • CONTENT STRATEGY
  • CONCLUSION

CREATING A USER-FRIENDLY WEBSITE FOR BUSINESS GROWTH

Before we step into the entire process of creating a user-friendly website, let’s first look at the factors which directly affect the growth of your website:-

  • Detailed and Precise Content
  • Fast refresh rate
  • Mobile-friendly
  • Structured Wireframe
  • Well functioning CTAs
  • Easy Navigation
  • Media File support
  • Multi-lingual
  • Address & Personal Information
  • HTTPS Encrypted
  • Site Mapping
  • Plenty empty space

You can’t turn a blind eye towards these factors as Google’s algorithm will pull you to the bottom of SERP(search engine results pages) if the user experience that your website offers is not up to the mark.  

GOOGLE AND ITS ALGORITHM

Google algorithms are the brains of Google. Google algorithms are for retrieving data from the search index and delivering instant results in order of relevance. It’s a complete system that is complex as it uses a data-based calculation process to rank the results on various factors on the Search Engine Results Page.  

The close-cut competition would take less than a millisecond to pull your ranking down as compared to a more relevant webpage. In this case, it becomes a compulsion to redesign your website and keep it updated. 

Google updates its algorithms every six months. Although, in technical terms, it changes every 24 hours, a significant change can take six months to two years. 

TIME TO REVAMP:-

(1) OUTDATED WEBSITE

If the first impression of your website is not lasting and eye-catchy, the user would straight away leave. If the design, interface and content uploaded on your website are outdated, it’s time to revamp your existing website. 

Your website has to be visually appealing so that it holds the user on your website for a more extended period of time. 

Suppose you own an E-commerce business. In that case, you might lose potential customers if your website doesn’t direct the buyers to relevant places for them to find information and make purchases. Finally, make sure your website is mobile responsive. 

(2) CLOSE-CUT COMPETITORS

If you see your website falling down the SERP, it’s most likely that your competitors have already started bringing these changes to action. If you start sooner, it would be better for your website’s immediate and ultimate growth.

You might lose traffic at a faster pace than you expected. In order to combat this, start working on the maintenance of your website from start to finish. 

SEO AND ITS EFFECTS:-

(a) SLOW REFRESH RATE

One of the main reasons why any user leaves the website is a slow refresh rate. If your website loads slower than usual, more than half the users would be directed to some other relevant page. Ensure that the loading time is not more than 2 seconds as it will directly affect the SEO. 

(b) TEXT-HEAVINESS 

Content is King! But, what’s more important is knowing the three W’s – When, Where and What. For example, if the content on your website appears to be stuffed, there’s a high probability that the user might not want to stay on the page for too long. 

(c) OTHERS

Some other important factors that directly affect Search Engine Optimization are:

  • Appropriately working CTA buttons
  • Compressed files for better load speed
  • UI Compatibility for Mobile and Web

POOR NAVIGATION

If the users are facing hindrances in locating relevant pages, it’s high time that you should fix the poor Navigation. The key features that your website offers, like the new offers, the About Us section, the Contact Us section, etc., should always be easy to navigate. 

Visitors expect to access the necessary and relevant information quickly and if your website fails to provide it then, redesigning is a thought you should ponder upon. 

Make sure that the Navigation of your website is up to the mark as Google may trace that, and it won’t take minutes for your ranking to fall down. 

CONTENT STRATEGY

If our developers are facing major issues while uploading content, pictures, media or new pages on your website, it’s time to revamp your Backend System. After the website is created, maintaining it is the actual job.

Being quick in the process of updating the already existing content on your website is equally crucial. If the process is not quick enough, your visitors might be diverted from your website to your competitors. So, in order to avoid this situation, ensure that your Quality assurance is satisfactory. 

Having engaging content on your website would straight away improve your content strategy and SEO. Taking this into consideration, make sure your website reflects what you stand for, and your content strategy is crystal clear and consistent. 

CONCLUSION:

Redesign and revamp work is divided into several sections. Each section’s work should be assigned to experienced individuals of that particular area. If your company or business is based in the UAE, you may highly consider appointing a web design agency in Dubai. Pro Web, a Web Design and Development company based in the UAE, provides solutions for all the sections mentioned in the article above. Contact them now for bringing the best out of your website and taking it from good to great!

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