Searching for the best SEO company for your business is similar to looking for a needle in a haystack. Today, in Australia, there are over 1000 SEO companies that have great reputations. So, how can you know exactly what you’re looking for when there is a sea of great SEO companies?
Before you set off on the journey of finding the best SEO company for your business, we must first discuss the importance of SEO and how it can help your business.
So, without further ado, let’s see what’s SEO and why it’s so important for your business.
What is SEO?
SEO or search engine optimization is a process of optimizing a website to increase its visibility and, in that way, better position your website on search engine ranking pages. You can look at SEO as a bridge between your website and search engines such as Google, Bing, or similar.
SEO helps your content appear first to users when they search for certain keywords. Through SEO you can also increase the quantity and quality of traffic to your website and web pages.
To understand SEO practices, you first need to understand how search engines work.
How do search engines work?
For you to better understand search engines, we can compare them to libraries. As you know libraries store copies of all kinds of books. Similarly, search engines store copies of web pages.
For example, when you type in a question or a term into the search engine, it uses a program called an algorithm to look through all the index pages and find the results that are most relevant to what you were looking for.
We won’t get much into how an algorithm works since that’s a whole other topic. What we can say is Google’s algorithm is the most reliable one so far. And that’s why so many people rely on Google to search for what they need. However, there are many other search engines similar to Google that work on the same or similar principle.
How does SEO work?
Now that we know how search engines work, it will be much easier to understand how SEO works. Basically, SEO shows search engines that your content is the best result for a certain topic. And since the goal of all search engines is to provide only the best and most relevant results, the SEO goals and search engine goals align.
Your SEO practices will largely depend on the type of search engine you’re optimizing your content for. Every search engine has its own algorithm – Google has its own, YouTube has its own, and so on. For example, if you want more organic traffic to your website, you’ll try to optimize your content to match Google’s algorithm needs.
Why is SEO important for your company?
The need for SEO only grows bigger and bigger. Every business, regardless of how large or small, should have a reliable SEO company on its side. In Australia, there are currently a great number of SEO companies providing top-notch services, one such is an expert SEO company from Adelaide.
But before we talk about SEO companies, let’s circle back to why SEO is so important for your business. Today, as a result of the pandemic, many have realized that the future is on the internet, in the digital world. So, the world had to transfer their businesses online. And for them to be successful online, they had to rely on SEO.
SEO is a very cost-effective way to increase your website’s visibility and searchability. And not just that, but if used correctly, SEO can take your brand to a whole other level. SEO can increase your website’s organic traffic, build trust and credibility, help you understand your customers, create a better user experience and so much more.
What’s organic traffic?
Since we mentioned organic traffic, let’s talk more about it. Organic traffic is why we do all the search engine optimization. And all the visitors that end up on your page from unpaid sources are considered organic traffic. Unpaid sources are Google, Yahoo, and other similar search engines.
SEO can boost your website’s credibility to have better conversion rates. It’s important to understand that organic traffic is the best kind of traffic your website can get because it can help you get better leads, build customer trust, improve brand loyalty, and so much more.
How can SEO build trust and credibility?
By optimizing your site for search engines, you’re also contributing to your business’s credibility. The higher your website is ranked in the SERPs the more credible it is in the eyes of searchers. So, searchers will more likely click on your website where they can find useful information and material, which, in turn, builds trust with them.
In addition to that, you can increase the credibility of your company by regularly posting blogs. Search the target market for relevant blog topics and keywords to discover what the customers are looking for. The blog with information on what they are looking for will make you an authority in your field.
It’s this credibility and trust you build with the customers that will make you stand out among competitors. And you can only get this with great SEO practices.
How to boost user experience and better understand customers through SEO?
Today, for every marketeer, user experience is the primary concern. Since it’s the user experience that can increase organic traffic and visibility, it’s only logical that every business owner should dedicate their time to boosting user experience.
To do this, you’ll need to find out what users want to see and what not. So, hearing and understanding your users is the key. This is again where SEO can help. SEO analytic tools that analyze SERPs, data, and insights, can help you discover consumer intent which can then help you boost user experience.
How to choose the best SEO company?
If you’re looking for an SEO company, you have around 35 000 companies to choose from. A dizzying number really, so how do you choose the best possible SEO company for your business?
You can decide to hire a local SEO company or the services of an overseas one, that’s up to you. As we mentioned, there are several great SEO companies in Australia, so you can opt for SEO services closer to home. The point is, once you’ve narrowed down your search to some 5 SEO companies that seem pretty good to you, you should do some further research.
Contact the SEO companies and ask them to give you examples of websites they have worked on and the rankings they have helped these sites achieve. Unfortunately, many companies won’t be able to give you any recent data due to client confidentiality.
Regardless, whatever examples they provide are better than nothing. In addition to that, you should ask for case studies of the sites that have similar goals to your site. This can also help you see if the SEO company is the right one for your type of business.
SEO is not something that can be easily done. Quite the contrary, it’s a process that takes time and effort. However, SEO is necessary for the success of any business. It offers many benefits and opportunities, and in the long run, it can help your company become successful.
If you don’t yet have the help of an SEO company, it’s high time you started looking for the best one for your business.