Compared to optimising a simple blog page or website, your online store requires much more effort to rank higher on search engines. You have to optimise all of your product listings for SEO if you want your eCommerce website to stay on the top of Google’s search engine results page.
With countless online businesses trying to outrank one another, eCommerce SEO in Singapore is a must for your website. By creating SEO-friendly content for your eCommerce website, you have better chances of ranking higher on search engines, allowing you to attract more customers.
WHAT IS ECOMMERCE SEO?
eCommerce SEO is the process of optimising your online store to make it more visible on a search engine results page (SERP). The method includes optimising each product listing so that customers searching for related products on Google or Bing can discover your website.
As mentioned earlier, eCommerce SEO is slightly different and more challenging than basic SEO. For example, regular websites usually have fewer web pages, making it less time-consuming to optimise each page. On the other hand, eCommerce websites have hundreds or thousands of product listings, which means you need to optimise each listing for SEO.
The difficulty of eCommerce search engine optimisation might lead you to commit mistakes beyond your control. There are common errors that many people make when it comes to eCommerce SEO.
But do not fear, because today, you will learn how to optimise your website for eCommerce search engine optimisation better than ever before. Here are four eCommerce SEO mistakes that you should avoid when optimising your online store.
4 MISTAKES TO AVOID WHEN OPTIMISING YOUR ONLINE STORE
1. NOT WRITING GOOD PRODUCT DESCRIPTIONS
A simple yet well-written product description can encourage your customers to make a purchase. Product descriptions are a vital element of eCommerceSEO services in Singapore. Without them, your products will look more generic and unoriginal. You have to write compelling product descriptions to increase your product pages’ chances of boosting sales.
For example, imagine selling a regular pair of white sneakers. There are countless other white sneakers on the market, including those from big brands like Nike and Adidas. To make your sneakers stand out, you have to write a description that describes your product’s best features.
Unique product descriptions are the key to selling your products. Here are some tips for writing excellent product descriptions for eCommerce SEO:
- Know your target audience
- Use relevant keywords
- Use a consistent brand voice and personality
- Optimise your product descriptions for SEO services
- Use high-quality images and videos
2. IGNORING CUSTOMER REVIEWS
Credibility is one of the many things that customers consider when buying a product. To improve your credibility, always include a customer review in your product pages. Without at least one customer review, your products will lose a high chance of being purchased.
Customer reviews are essential for your eCommerce website. According to statistics, 87% of customers read online reviews for local businesses. Encourage your customers to post reviews about your products so you can earn trust and build your reputation.
Besides establishing your credibility, customer reviews also can benefit your SEO rankings. For instance, more customer feedback will lead to more relevant keywords in your content, affecting your eCommerce website’s organic presence on search engines as a result.
Most importantly, customer reviews are essential because Google considers them as signals for local SEO rankings. Same with links, customer reviews are signals to search engines that solidify your website’s credibility and trustworthiness. Encourage your customers to post reviews or feedback so you can build high-quality backlinks for your website.
Try convincing your customers to upload reviews on your website. To do so, you can give them loyalty points each time they post their feedback. The more reviews they post, the more loyalty points they can earn that will offer additional discounts for their next purchase.
3. FAILING TO CREATE SEO-FRIENDLY TITLE TAGS AND META DESCRIPTIONS
Title tags and meta descriptions are elements of a web page that helps search engines understand its content. These on-page eCommerce SEO elements are vital, as they provide search engine users with a brief and concise description of your product page.
Remember to create a unique title tag and meta description for all of your product pages. Doing so may be challenging, considering the number of pages you have to optimise for SEO. To make things a bit easier, you can repurpose a single meta description for products in a similar category.
The best eCommerce SEO practice for creating title tags and meta descriptions is to consider the appropriate number of keywords and characters. Title tags have a limit of 60 characters, while meta descriptions have a maximum of 160 characters. Also, use at least one target keyword strategically for your title tags and meta descriptions to make them more visible on search engines.
4. USING KEYWORDS THE WRONG WAY
Keywords will always be an integral part of SEO services. The problem is that many people use keywords the wrong way, which is also understandable since SEO is sometimes confusing.
When optimising your title tags, meta descriptions, and product pages, you need to use keywords properly. However, you do not need to stuff each sentence or paragraph with a keyword. This simple error is called keyword stuffing, and you should avoid it at all costs.
Improper usage of keywords can negatively affect your eCommerce website’s rankings. To use target keywords properly, only add them when it is necessary. The keywords should sound seamless and natural in the context of a sentence or phrase.
If you need help optimising your eCommerce website, consider outsourcing your SEO services in Singapore to a digital agency. Choose the best SEO company in Singapore, depending on your needs and goals.